Mr GS Purewal, Chairman PA Group of Industries with his Never Say Die spirit overcame repeated problems and difficulties, over the years, to establish one of the foremost brands in the Indian watch industry. Today, his vision is respected not only by the Indian watch manufacturers but also by international players. He is known as an idealistic individual and not as a shrewd businessman, he has earned tremendous respect for himself, through his straightforward dealings, honesty and fairness.

Born in Pakistan, he arrived in India in 1948. He moved to Mumbai and worked as a sales agent selling watch spares. He then moved to Hyderabad in 1950 were he started making watch spares. He was awarded by the director of industries and was awarded for further training abroad. He moved to England in 1956 where he worked in different factories learning the minor details of the industry.

In 1962, he returned with imported machines and set up P.A. Pinions, which today holds the distinction of being the largest manufacturer of spares in India. In 1977, he established Purewal & Associates that is today engaged in manufacturing watch movements that are sold in India and exported to Hong Kong and China.

In the early 1990, he set up P.A. Time Industries to manufacture electronic watch components and quartz wristwatches.